Research is vital. It underpins product and service development and gives substance to the approach of the sales team. You might want to measure the perception of your customer service; the understanding of your product offer; the criteria set for business partners; and the importance of CPD, to name but a few examples. Research results should inform your strategy. That's where our marketing expertise comes into its own. We gather information through focus group, by telephone, direct mail, the web and email. We then illustrate the results, make recommendations, and together, formulate a plan.