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There are basic rules which apply to ensure the most effective mix of activities, but our clients don’t believe in being basic – rather optimising sales and marketing opportunities and testing the boundaries to position themselves at the leading edge.
Working closely with marketing and often sales management we create strategies that embrace key elements of the mix, perhaps PR, direct mail and promotions, and create a programme enhancing your status with trading customers and encouraging new prospects to want to know more. Several of our clients use us to create their database, following up sales leads, fulfilling literature and sample requests and setting up CPD presentation opportunities. Our approach to marketing is bespoke and totally relevant, able to evolve as initiatives prove themselves…. | ||||||