In a B2B environment, communicating on a personal and targeted level is the only way to grow and become successful. A database can be one of the most valuable marketing tools your company owns, but it’s all too often a neglected area.

Mainspring offers a complete range of database services.

• We build, manage, manipulate and optimise databases
• Host and field ‘hot line’ customer enquiries
• Enter and segment incoming leads onto the database
• Validate and qualify leads
• Pass pre-qualified leads to the correct sales person
• Create targeted mailings from the segmented database

Our approach to the design and content of a direct mail piece naturally varies, dependant upon the product or service – from a business bulletin or project profile, to launch materials, a product selector or unique gift.