Cupa Natural Slate
Activities:

We are currently working with Cupa Natural Slate to increase their brand presence in the UK, and to grow their market share in this highly competitive industry sector.

Utilising all our areas of expertise we have devised and implemented an on-going programme of branding and communications, comprising:

• Creation of a variety of new literature, including a new corporate brochure, project-based mailers and a technical Slate Fixing Guide
• Re-design of the company website and search engine optimisation, targeted mail-shots.
• Design and creation of RIBA-accredited CPD seminars, followed up by an on-going telemarketing campaign to secure bookings with interested practices
• Strategic advertising and continuous PR through relevant trade press, organisation and conception and management of corporate hospitality events for key clients
• Maintenance of a dedicated literature fulfilment help-line and associated database management in support of Cupa’s UK sales team